LifeVantage Brand, Media & Content Development
Building a scalable media foundation and producing strategic content to support global marketing and growth.
The LifeVantage ITT (Introduce, Tools, Team) system provides a clear and engaging overview of the company. Langenheim Creative Group brought a thoughtful, story-driven approach to these films, incorporating real distributor testimonials to add authenticity and strengthen the message.
As part of a series of 30-second broadcast TV spots, we highlighted the partnership between Real Salt Lake and LifeVantage through the “Gain an Edge” campaign. Each piece used a dynamic, story-driven approach to connect athletic performance with brand messaging in a clear and compelling way.
Media Leadership at LifeVantage
During his five years as Director of Global Media Services at LifeVantage, Gary led the development of high-level video content, overseeing strategy, production, and team execution across a wide range of projects and live events, while also designing their in-house production studio and editing facility.
The TrueScience Skincare System is a key product within the LifeVantage lineup. We created a short film to introduce its newly repackaged look, focusing on a clean, engaging presentation that highlights the brand’s evolution.
Protandim is LifeVantage’s flagship product, and our team had multiple opportunities to create compelling visual stories that clearly communicate its impact. These projects incorporated scientific research and high-level animation to present complex concepts in a clear and engaging way.
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AXIO Energy Drink for Playground Earth - Launch Campaign - Live Global Convention debut - Screen dimensions 18' x 138'
From the Client
“If you're looking for someone who brings both serious craft and serious people skills to the table, Gary is the real deal.”
~ Ryan Goodwin / CMO LifeVantage Corporation
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LifeVantage Corporate Theme Reveals - Unleashing enthusiasm and empowering a vast network of distributors to grow their enterprises.
The LifeVantage MyLifeVenture program has been one of the corporation's most popular promotions. A JEEP giveaway program awarding their top performers with a new custom "to order" incentive on wheels. Our short film projects created unforgettable hype and awareness.
THE CASE STUDY
Overview
Langenheim Creative Group’s relationship with LifeVantage began through a leadership role overseeing global media production and continued through ongoing creative partnership and content development.
During this time, the focus was on building a strong internal media infrastructure while producing content that could support marketing, communication, and brand growth at scale.
The Opportunity
LifeVantage required a consistent, high-quality approach to media production that could support a growing brand and expanding audience.
The opportunity was to:
- Establish a professional, scalable production environment
- Build and lead a creative team capable of ongoing content development
- Create video content that clearly communicates products, opportunity, and brand positioning
- Support marketing efforts with structured, strategic media.
Our Role
Gary Langenheim served as Director of Global Media Services, leading the development of LifeVantage’s internal production capabilities.
This included:
- Designing and building a state-of-the-art production studio and editing facilities
- Building and mentoring a creative team
- Establishing production workflows and creative standards
- Leading video production for marketing, promotions, and communication
Following this role, Langenheim Creative Group continued to partner with LifeVantage as an external production team, supporting ongoing content development.
Our Approach
The approach focused on creating both infrastructure and content—ensuring the organization had the tools, team, and strategy needed for long-term success.
Key elements included:
- Developing a scalable production environment
- Creating consistent, brand-aligned content
- Structuring messaging to clearly communicate business and product value
- Supporting both internal communication and external marketing efforts
This allowed LifeVantage to maintain a consistent and professional media presence across multiple initiatives.
The Outcome
The result was a fully developed media foundation paired with a library of strategic content supporting the company’s growth and communication efforts.
Ongoing work included:
- The RLS/LifeVantage “Gain an Edge” relationship optimization series
- Commercial and promotional video content
- The ITT system series introducing the LifeVantage business and product offerings
Together, these efforts provided LifeVantage with clear, consistent, and effective content across multiple platforms.
Why This Matters
This project demonstrates the value of combining leadership, infrastructure, and content strategy within a single approach.
By building both the system and the content, we were able to support not just individual projects—but an ongoing, scalable media operation aligned with business goals.
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Langenheim Creative Group is a video production and marketing company based in St. George, Utah, and services clients nationwide. We specialize in corporate video production, commercial content, and brand storytelling, helping businesses create clear, high-impact content that connects with their audience and supports their growth.
Let’s Create Something That Works
If you’re ready to elevate your brand with strategic video and marketing, we’d love to talk.
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Phone: (435) 680-8708
Location: St. George, Utah